Alice by Alice Temperley

1. Definition

Alice by Alice Temperley was a diffusion line launched by British designer Alice Temperley under her main label, Temperley London. Introduced in 2010, this collection offered more casual, affordable pieces aimed at a younger audience, blending Temperley’s signature bohemian elegance with everyday wearability.

2. Quick Facts

• Designer: Alice Temperley MBE

• Parent label: Temperley London

• Launch year: Spring 2010

• Target audience: Younger, fashion-forward consumers

• Style: Boho-chic, feminine, relaxed tailoring

• Retailers: Harrods, Selfridges, Harvey Nichols, Net-A-Porter

• Status: Discontinued (post-2013)

3. Why Alice by Alice Temperley Was Popular in the UK

This line was favoured for:

• Accessible luxury: More affordable than Temperley’s mainline collections

• Youthful styling: Included playful prints, relaxed silhouettes, and day-to-night pieces

• Retail reach: Available in major UK department stores and online platforms

• Signature aesthetic: Maintained Temperley’s romantic, bohemian DNA Compared to the main Temperley London label, Alice by Temperley offered a more casual and price-conscious alternative for UK fashion lovers.

4. How to Style Alice by Alice Temperley

• Pair printed dresses with ankle boots for a relaxed boho look

• Layer tailored jackets over jeans for smart-casual styling

• Add statement jewellery to elevate simple silhouettes

• Use soft fabrics and flowing cuts for effortless elegance

• Coordinate with Temperley accessories for a cohesive finish

• Mix with high-street staples for versatile daywear

5. Types of Pieces in the Collection

6. Costs, Delivery and Care

• Costs:

  • Budget: £95–£195

  • Mid-range: £200–£395

  • Premium: £400–£595

• Delivery:

  • Previously available via UK retailers and online platforms

  • Now discontinued; available through resale and vintage channels

• Care:

  • Dry clean recommended for delicate fabrics

  • Store in breathable garment bags

  • Avoid direct sunlight to preserve colours

  • Check labels for specific care instructions

7. Legacy and Availability

Though discontinued after 2013, Alice by Alice Temperley remains a sought-after label in vintage and resale markets. The line helped expand Temperley’s reach and introduced her signature style to a broader audience. Today, the designer continues to lead Temperley London, focusing on luxury womenswear, bridal collections, and heritage craftsmanship.

8. FAQs

Q: What is Alice by Alice Temperley? A: A now-discontinued diffusion line from Temperley London offering casual, affordable fashion with a bohemian twist.

Q: Is it still available? A: No. The line was phased out after 2013 but may be found through vintage and resale platforms.

Q: What was the price range? A: Pieces ranged from £95 to £595 depending on category and retailer.

Q: Where was it sold? A: Harrods, Selfridges, Harvey Nichols, Net-A-Porter, and international department stores.

Q: What replaced it? A: The brand refocused on its mainline Temperley London collections for a unified brand message.

9. Call to Action

Celebrate timeless British style—explore House of Isabella’s guide to Alice by Alice Temperley and discover vintage elegance with a modern twist.