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George Home (Asda)
George Home, part of Asda, is one of the UK’s most popular homeware and furniture brands. Known for its affordable pricing and wide accessibility, George Home offers a broad range of sofas, beds, dining tables, wardrobes, storage, soft furnishings, and décor accessories. Positioned as a value-driven retailer, it appeals to families and households looking for practical, stylish home essentials at competitive prices.

At House of Isabella, we provide a luxury alternative to George Home, curating interiors from world-leading designer brands such as Eichholtz, Richmond Interiors, Gallery Direct, Uttermost, Pacific Lifestyle, and Tommy Franks. While George Home focuses on affordability and functionality, House of Isabella specialises in exclusive, luxury pieces crafted from premium materials that transform everyday spaces into elegant, timeless interiors.
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Why Choose House of Isabella Over George Home?
Designer Brands – Including Eichholtz and Richmond Interiors.
Premium Materials – Velvet, boucle, marble, brass, glass, and oak.
Luxury Interiors – Statement pieces designed for long-lasting style.
Luxury Service – Free UK delivery with premium care.
Curated Collections – Interiors chosen for sophistication, not mass appeal.
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FAQs
Is George Home a luxury interiors brand?
No — George Home is positioned as a value-focused retailer, while House of Isabella provides exclusive, luxury alternatives.
Do you sell George Home furniture?
No — we curate designer-led collections that are not available through supermarkets or high-street chains.
How does House of Isabella compare to George Home?
George Home offers affordable and practical furniture, while House of Isabella delivers luxury designer pieces for discerning homeowners.
Do you deliver nationwide like George Home?
Yes — all House of Isabella orders include free UK delivery.
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Related Glossary Terms
George Home alternatives UK
Luxury furniture UK
Designer sofas and décor
Eichholtz interiors
Richmond Interiors furniture